Musk’s X Corp. Sued More than Trademark by Lawful Internet marketing Agency (1)
X Corp., the former Twitter Inc., was sued for infringing the “X” trademark in Florida federal court on Monday by X Social Media LLC, a business that will help link regulation companies and shoppers by means of social media.
The Elon Musk-owned Twitter knew of X Social Media’s pre-present legal rights to the trademark right before launching an abrupt rebranding marketing campaign in July, according to the complaint submitted in the US District Court for the Middle District of Florida.
Twitter’s title change—driven by Musk’s drive to create an “everything” app—is just the newest rebranding in the tech earth to spawn a trademark lawsuit. In this situation, Twitter’s shift to X has led buyers to improperly imagine that X Social Media is associated with X Corp., the company’s submitting reported.
The complaint explained the identify modify will be “financially and strategically harmful” to X Social Media, adding that the enterprise has now missing revenue as a consequence.
X Corp. didn’t return a ask for for comment.
X Social Media, launched in 2015, credits alone in the grievance with being amid the to start with businesses to channel the power of social media platforms and marketing in its mission to “educate consumers about risky merchandise and providers and to supply customers with accessibility to authorized advocates who could give victims a voice.” It reported the letter “X” signifies the “beginning of a lifetime-shifting journey toward justice.”
The organization has invested about $2 million in developing brand awareness and owns the web page xsocialmedia.com, the grievance reported. It attained a federal trademark registration for “X SocialMedia” that it has applied repeatedly for five a long time, in accordance to the filing.
X Social Media despatched X Corp. a cease-and-desist letter in August, in accordance to the criticism, but Musk’s firm refused. X Corp. has applied for 7 trademark registrations with the US Patent and Trademark Workplace, the complaint mentioned.
Other recent rebrands in the tech market have triggered trademark lawsuits as nicely. Meta Platforms Inc.’s 2021 identify modify from Fb to focus on metaverse items has spurred authorized motion from a VR corporation, an investment firm, a blockchain team, and one more software program assistance.
The fiscal technological know-how enterprise Block Inc., which rebranded from Sq. in 2021, faced a trademark fight with the tax preparing service H&R Block Inc., ensuing in a settlement earlier this yr.
Gerben Perrott PLLC represents X Social Media.
The situation is X Social Media LLC v. X Corp., M.D. Fla., No. 6:23-cv-01903, grievance submitted 10/2/23.
